![]() RomoVision Leads a New Wave of Customizations And this is a key example of how leagues and their partners must give fans the option to customize the product they receive based on their preferences. ![]() betting customers will be interested in the NFL, not every NFL fan will want to bet. But it is vital to remember that while the majority of U.S. This means testing fans’ knowledge of everything from the final result to the minutiae of the next play or individual player stats, to keep fans engaged for longer and across more platforms.īetting can be a key component of this alongside free-to-play games, NFTs and other platforms. The NFL realized that by giving Genius access to their official data feeds, video streams and digital advertising inventory, we could create a partnership that would help to transform the entire fan experience.Īs the NFL’s Brian Rolapp commented for last month’s Genius Investor Day: “This (the Genius partnership) is much more than betting for us… This is more about serving fans and helping them be engaged in our sport, 365 days a year.”įor the NFL and other sports worldwide, engaging with betting is part of a wider strategy to gamify the fan experience. But this partnership is far bigger than that. ![]() betting market using Genius’ official NFL data to power their products. Just a year in and we’ve achieved incredible market share with more than 97% of the U.S. With Genius’ outstanding reputation for official data and powering the world’s largest sportsbooks, many people naturally associate our deal with the NFL as a betting agreement to distribute their assets. Methodology: YouGov Global Fan Profiles, which includes data from 51 markets, is based on continuously collected data from several sources, rather than from a single limited questionnaire.As we prepare for the first Super Bowl with Genius as the NFL’s official partner, here are some key trends for the premium standard of sports entertainment. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Make smarter business decisions with better intelligence. Receive monthly topical insights about the sports industry, straight to your inbox. UK, Germany, Australia, and UAE have also logged improvements in Buzz for the NFL, albeit smaller ones. In Canada, the Buzz meter has ticked on from 5.4 to 8.4, while scores have jumped three points in the US from 8.3 to 11.3. The upswing is most noticeable among consumers in North America, particularly in Mexico, where scores have risen from 7.7 on August 8 to 13.4 on September 1. ![]() Looking at the Buzz score metric in the three weeks leading to September 1, we find that there is positive traction for the league in most markets. Through YouGov SportsIndex, we can also gain an insight into current sentiment about an event or league. Our data shows that a tenth of Germans are interested in the league (10%), including 4% who say it is one of their top interests.Įlsewhere, one in seven Australians (15%) and three in ten UAE residents (29%) also indicate an interest in the NFL. Tickets for the first ever regular season match in the country were reportedly sold out within minutes. The NFL is now set to bring the International Series to Germany in a bid to build a larger fanbase in Europe’s largest economy. Over the years, London has routinely played host to NFL international series matches, which pull in big attendance figures. In Britain, where the NFL competes for interest with a host of other homegrown sports, a tenth of consumers say they are somewhat interested in the league or that it is one of their top interests (9%). Between 2016-2019, Mexico City played host to an NFL regular season game each year and is slated to host another one in the coming season. To the US’s south, a third of Mexicans say they are interested in the NFL (33%), which might be an indication that NFL’s efforts to grow a fanbase in the nation are paying off. The league is also hugely popular in America’s northern neighbour, with three in ten Canadians also indicating a substantial interest in the league (28%). In its home market, the NFL is the most popular league, with two-fifths of Americans indicating that they are somewhat interested in the tournament or that it is one of their top interests (38%). In this piece we focus on six diverse markets – the US, Canada, Mexico, Britain, Germany, UAE, and Australia. This data is extracted from YouGov Global Fan Profiles, which continuously collects consumer data on sports and esports across more than 40 markets. ![]() Globally, a fifth of consumers say they are either somewhat interested in the NFL or that it is one of their top interests. ![]()
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